Weather brings them back
Nothing else in local media has weather's repeat rate. It is checked daily, and several times a day when conditions turn.
Partner brief · confidential working document
Weather is the traffic.
Local is the business.
That's My Weather starts with one simple reason to visit: clean, useful local weather for small towns, without being buried under irrelevant national advertising. The recurring traffic that creates is the foundation for a local information, mapping, event, and sponsorship platform.
$10,139Sponsor inventory per town / yr
$5k–$25kRegional & state contracts
$1.5kPer event map
$99–$299Per local business / yr
1Platform behind all of it
The model in one line
Weather → Local information → Maps & events → Businesses → Sponsorship revenue
Maps get used out in town
Event and community maps are opened while someone is standing in the middle of the fairgrounds. That is a different, and more valuable, moment than a page view at home.
Sponsors fund it
Local businesses provide the base revenue. Banks, utilities, hospitals, insurers, and telecoms fund the top of the ladder.
Sell top-down
The revenue ladder
State → Region → Town → Chamber → Event → Vendor → Business. One relationship at the top opens every rung beneath it, and each rung is a separate invoice.
- 1 State SponsorUtility, telecom, statewide bank, tourism board · see the page → $25,000+/yr
- 2 Regional SponsorRegional employer, hospital system, dealership group · see the page → $5,000/yr
- 3 Town SponsorLocal bank, co-op, largest employer in town · see the page → $999/yr
- 4 Chamber / Community PlatformChamber of commerce, tourism board, town · see the page → $2,400/yr
- 5 Event MapRodeo, fair, festival, market association · see the page → $1,500/event
- 6 Event Map SponsorsSold by the organizer, on our platform · see the page → $500+ each
- 7 Individual VendorsSold by the organizer to their own vendors · see the page → $150–$500
- 8 Community PartnerEstablished local business · see the page → $299/yr
- 9 Featured BusinessAunt Susie’s Gift Shop · see the page → $99/yr
- 10 Basic ListingEveryone else — this is what makes it useful · see the page → Free
One town, stacked
A town sponsor ($999) + four category sponsors ($3,000) + a chamber platform ($2,400) + one event map ($1,500) + a market map ($750 sponsor) + twenty featured businesses ($1,980) + six community partners ($1,794) ≈ $12,400 a year from a town of a few thousand people — with a regional or state contract sitting above it.
One platform, five products
The key architectural point: these are not five separate builds. They are configurations of the same engine, which is why a new town, event, or market is a dataset rather than a project.
| Capability | Weather | Town | Chamber | Event | Market |
|---|---|---|---|---|---|
| Local weather | ✓ | ✓ | ✓ | ✓ | ✓ |
| Weather alerts | ✓ | ✓ | ✓ | ✓ | ✓ |
| Interactive map | — | ✓ | ✓ | ✓ | ✓ |
| Business directory | — | ✓ | ✓ | — | — |
| Vendor directory | — | — | — | ✓ | ✓ |
| Event schedule | — | ✓ | ✓ | ✓ | ✓ |
| Sponsor placement | ✓ | ✓ | ✓ | ✓ | ✓ |
| Search | — | ✓ | ✓ | ✓ | ✓ |
| Directions | — | ✓ | ✓ | ✓ | ✓ |
| Coupons / offers | — | ✓ | ✓ | ✓ | ✓ |
| Attractions | — | ✓ | ✓ | — | — |
| Chamber members | — | — | ✓ | — | — |
| Vendor booths | — | — | — | ✓ | ✓ |
| Seating chart | — | — | — | ✓ | — |
| What's in season | — | — | — | — | ✓ |
| Parking / restrooms | — | ✓ | ✓ | ✓ | ✓ |
| Analytics | ✓ | ✓ | ✓ | ✓ | ✓ |
For the sales side of the partnership
What there is to sell
This is a much larger inventory than banner space. Each row is a different conversation with a different buyer.
| Call on | Sell them | Sample value | Then it opens |
|---|---|---|---|
| A regional bank | Regional weather sponsorship | $5,000/yr | Town sponsorships in every branch town |
| A utility or co-op | Severe-weather & community sponsorship | $1,500–$25,000/yr | Statewide safety campaign |
| A chamber of commerce | Community platform | $2,400/yr | Their whole member list |
| A rodeo or fair board | Interactive event map | $1,500/event | Their vendors and event sponsors |
| A farmers market | Market map for the season | $750–$2,500/season | Twenty-plus market dates of traffic |
| An event organizer's vendors | Map placement (organizer sells) | $150–$500 each | Year-round business listings |
| Main Street | Featured listings | $99–$299/yr | Volume, self-service |
The compounding effect: a chamber deal delivers the member list, an event deal delivers the vendor list, and every vendor is a candidate for a year-round listing. Each sale makes the next one cheaper to acquire.
The bigger “That's Sites” opportunity
Weather is the traffic engine, but the underlying product is reusable: local data + weather + maps + events + businesses + sponsorships.
Weather
The daily habit. Reason to return, and the base for everything else.
Maps & events
Used out in the community, at the moment of the visit.
Businesses
The revenue base, and the content that makes the map worth opening.
Chambers & organizers
Distribution we do not have to buy.
Useful local information, supported by local businesses — instead of a weather page buried under national ads.
Honest risks
Worth having answers ready for these before the first partner meeting.
Content upkeep
Weather and alerts are automated from official feeds. Businesses, vendors, and chambers maintain their own listings — that is why the free tier and the “what I’m bringing this week” features exist.
Sales capacity
Selling top-down means one regional conversation funds many towns. The $99 tier is self-service on purpose; nobody should be driving to a gift shop to close $99.
One-town dependency
The platform is data-driven. Adding a town is a configuration entry, not a build, so no single community carries the business.
Event seasonality
Weather is the year-round base. Events and markets are the seasonal upside on top, and market maps run twenty-plus dates a season.
Competing with national weather apps
We are not trying to beat them on radar. We are the page that knows the burn ban, the pass closure, the fair schedule, and who has tomatoes today.
Liability on safety data
Every page carries an informational-only disclaimer and links to the official agency source for decisions. We aggregate; we do not issue warnings.
Where the build actually is
Being straight about what is real today versus what is a mockup.
- Live weather pages from official NWS and model sources
- Alerts, radar, fire, ag, water, and air sections
- 3D terrain and state map templates
- Interactive venue map engine with GPS and directions
- Sponsor slot rendering on live pages
- Signup and checkout flows
- Sponsor and vendor billing
- Self-service listing management
- Analytics dashboards
- All pricing shown anywhere on this site
- Accounts, listing claim, and self-service upgrade
- Payments and annual renewal
- Sponsor reporting
- Chamber staff tools
- Two pilot towns and one pilot event
Walk the demos
The fastest version of this conversation is opening the rodeo map on a phone and searching for a coffee vendor.
Open the demo index Jump to the rodeo map